Hermès Perfume & Beauty

Store visit report

Make sure you have the approval of the Retail Director / store director beforehand. Your answers are saved on this phone as you go.

Introduction

Your name

Division

Date of the visit

Store

BC / Ambassador host

Details of the visit

Share comments about traffic, CRM, competitors and any relevant information shared by the local team. Also comment on how novelties are performing.

Your comments

III

Sales priorities & sharing tips

Considering the priorities shared in the Visit One Pager: layering, cross-selling & up-selling, product storytelling, highlighting local offers, generosity & sampling.

Can you confirm that the team is aware of the retail priorities and is using them?

Retail overview

General

Is the space clean and well maintained?

Is the furniture in good condition?

Are all lights and drawers working?

Are supporting tools (samples, gifts) available in sufficient quantities?

Is there enough Art of Gifting material?

Fragrances

Photos — Fragrances

Back wall
Gondola
Others

Are all novelties well merchandised?

Are all testers in place (no tester missing)?

Are all testers full enough (at least 2/3)?

Are Hermès blotters available?

Are all references in stock (no out-of-stock issues)?

Hermessence

Photos — Hermessence

Back wall
Gondola
Others

Are all novelties well merchandised?

Are all testers in place (no tester missing)?

Are all testers full enough (at least 2/3)?

Are Hermès blotters available?

Are all references in stock (no out-of-stock issues)?

Beauty

Photos — Beauty

Gondola overview — left side
Gondola overview — right side
Lips box (all drawers open)
Face box (all drawers open)
Eyes box (all drawers open)
Nails box (all drawers open)
Novelties tester plate

Are all novelties well merchandised?

Are the displays and testers clean?

Are all testers in place (no tester missing)?

Are all testers full enough (at least 2/3)?

Are all references in stock (no out-of-stock issues)?

Is there sufficient material to follow the hygiene protocol?

Are all brushes in place?

Is the beauty station set up as per the guidelines?

Conclusion

We invite you to collect all the needs shared by the local team and add any comments you might have.

Store team needs & your comments